La imagen personal y la marca personal que proyectamos es la mejor tarjeta de presentación que podemos ofrecer.
“La marca es la coherencia entre la esencia de uno mismo y la imagen que perciben los demás. Y esa esencia se manifiesta a través de lo que muestra el cuerpo, las palabras y la forma de vestir. La imagen personal se compone de apariencia externa, expresión y actitud; por eso, analizando el estilo, los gestos, la postura y el comportamiento con los demás, sabremos si estamos reflejando nuestras mejores cualidades.” – Paz Herrera.
Estas son algunas de las preguntas que hacemos a Paz Herrera, asesora de imagen y de marca personal en esta nueva entrevista.
Si quieres comenzar hoy mismo a crear tu marca personal y no sabes por donde empezar, te recomendamos sin duda, esta entrevista.
Os ponemos a continuación algunas pautas claves que Paz Herrera nos recomienda tener en cuenta para que exista esa coherencia de la que hablamos en la entrevista, para que cada uno muestre su mejor versión y proyecte una marca auténtica y sólida:
Paz Herrera, directora de Paz Herrera Studio, también apunta como esencial uno nuevo propósito para este año: sentirse bien por dentro para estar bien por fuera.
+Welcome to friends & coffee, today with us is Paz Herrera, image and personal brand consultant, thanks for coming.
– Thank you.
+Today we are going to discover all the secrets behind personal branding. First of all, tell us about Paz Herrera Studio.
– We do personal image studies, that are not only about your appearance, what you’re wearing, but also your expression and your attitude. We also conduct personal branding studies, related to professional positioning.
+If a person is interested in hiring your services, what is the first thing you ask a client to get to know him or her?
-We always work from the inside out. This is something that the image consultant is not supposed to do. It seems that the image consultant only focuses on that external appearance. So what we do is look inside the clients to see what’s special about them. And what makes them unique and different is what we’re going to highlight. We ask the clients to define themselves with three qualities or attributes that they consider to be their best ones and we’ll work on them.
Obviously, the important thing is how you are on the inside, but if it is not visible on the outside doors can be closed. “You say you’re super nice, but you have such a serious expression…”
+Why is personal branding important?
-It is important because we all have a personal brand, whether we want it or not. When we are at work, but also when we are in a pub with our friends, we are projecting a personal image and qualities. We are all always communicating, even if we do not want to. And since we are communicating, it’s interesting to know what we are communicating, right? What do my image and my non-verbal communication say about me, (understanding that nothing will be good or bad)
It’s not better to be serious, confident, controlling …than close, empathetic or creative. It depends on what you want to say, the environment you move in, but the most important thing is that there are consistency and authenticity. Because personal brands are built from that. We don’t have to pose, it’s all about being natural, and it comes out that way because that’s who you are, that’s how a brand is really powerful and solid and can be maintained over time.
+And now with social networks, this is so important, right? We are exposed 24 hours.
-Yes, it is difficult because we are too exposed. Seems like when people go out, they have to have a good time just to take the picture. We are overexposed, and it is very important that we have very clear the attributes of our brand. As long as there is a coherence with who you are, (and as long as you are respectful towards others, of course) nothing would be good or bad.
+It’s very important to keep this in mind.
-Of course, it’s about following a line and that your communication doesn’t go to places you don’t want.
+Thank you very much for coming Paz!
+We have learned a lot about personal branding.